be rich 2024 annual report

“COMMAND THEM TO DO GOOD, TO BE RICH IN GOOD DEEDS, AND TO BE GENEROUS AND WILLING TO SHARE.”

1 Timothy 6:18
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The idea has been there all along:
“Command them to do good, to be rich in good deeds, and to be generous and willing to share.”

Inspired by this, a campaign—a movement—was born. Since 2007, we have partnered with nonprofits doing good in communities here and around the world.

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What God has done with Be Rich is more than we could ever measure or imagine. What we do know is this: because of your generosity through Be Rich, nonprofit organizations have been strengthened, communities impacted, and lives changed through both the generosity offered and the generosity received. And through it all, God’s name has been glorified.

Jesus put it this way in his Sermon on the Mount: “Let your light shine before others, that they may see your good deeds and glorify your Father in heaven” (Matthew 5:16).

When you participate in Be Rich, you’re stepping into something bigger than a campaign—you’re participating in the kingdom of God. You’re living out what Jesus called us to do—in our own words, to Give Serve Love. Your generosity becomes a tangible expression of God’s love. Through every act of giving, every hour served, and every resource shared, you’re pointing people to our Father in heaven. You’re shining a light that points people to him—not just through words, but through action. And that kind of love leaves a lasting impact, one that echoes far beyond what we can see.

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Thank you for partnering with us to make a difference.

WHY BE RICH?

Most people want to make a difference but don’t know how. Be Rich makes it simple.

Rather than pioneering our own efforts, our church comes alongside nonprofits that are already doing great work in areas such as housing and homelessness, kids and students, food insecurity, addiction recovery, mental health, health and medical care, trafficking, education and job training, and more. And we have vetted the leadership, financial health, and service histories of each one.

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In 2024, we had participants from

12 states
28 churches
3 countries

We crossed an incredible milestone—more than

one hundred million dollars

given away!

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Since 2007, every penny of the $100,576,184 donated to Be Rich has gone directly to nonprofit partners, fueling life-changing work in communities near and far. That’s over $100 million invested in making the world a better place—because of your generosity!

$9,745,938 given in 2024
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has flooded communities here and around the world, making a real impact in the lives of real people.

This year you served 218 nonprofits—helping them accomplish more while communicating value and dignity to those they serve.

It’s inspiring, encouraging, and motivating to hear what you most love about the campaign!

One participant said, “This campaign is amazing and just gets better every year.” We tend to agree. While this can’t be attributed to any one factor, Be Rich wouldn’t be what it is without YOU joining the call to Give Serve Love. Thank you for participating and shining God’s bright light.

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